Role: Lead Experiential Producer - Deutsch LA
Site: New York City, NY
The Threshold Dollhouse comes to life in Grand Central Terminal to showcase Target’s new home décor line: Threshold. Built in 2 days, this life-size 1,600 sq. ft. structure displayed over 3,000 Threshold products. A full activation that lived inside Vanderbilt Hall for 2 days in May 2013.