Role: Lead Experiential Producer - Deutsch LA
Site: Long Beach, CA.
The mind is a powerful thing that must be exercised to keep growing and expanding. Each year, the world’s leading thinkers and influencers gather to do just that at the annual TED Conference.
To celebrate this, Target created a social space inspired by the creative minds at the 2013 TED Talks in Long Beach, CA. “A Mind for Design” allowed TEDsters to enjoy the conference from the comfort of a “brainwave”. Using EEG technology, attendees were able to experience different unique activities that exercised and challenged their minds.