Role: Lead Experiential Producer - Deutsch LA
Site: Dallas, Los Angeles, Chicago, Toronto, Miami and New York
Target and Phillip Lim partnered to launch 3.1 Phillip Lim, an inclusive line of wearables and accessories from the celebrated designer that further established Target as a fashion and style leader.
Target Beauty was integral in the 3.1 Phillip Lim Stylescape shoots. From Dallas to Los Angeles, Chicago to Toronto, and Miami to New York, Target Beauty defined the hair and makeup for each of the photo shoot participants as well as opening up the beauty experience to guests in the local community.
At the launch party, in New York Target Beauty provided hair and makeup experiences for a guest list of influencers and press, with horsd’oeuvres, drinks, music and a lounge space. The launch party featured the results of the 3.1 Phillip Lim for Target Stylescape photo shoot: a giant interactive panoramic wall that showcased the collection and the work of Target Beauty.