Role: Lead Experiential Producer - Deutsch LA
Site: Los Angeles, CA.
LIn 2014, Target and TOMS collaborated to create an exclusive line of apparel, accessories, and home goods for the Holiday Season. To provide inspiration and showcase the collection, we created a farmer’s market-inspired experience called, One for One for All Market.
The One for One for All Market had nearly 500 guests attendance, including media, influencers, celebrities, and non-profit partners Feeding America and American Red Cross. Throughout the evening, guests enjoyed entertainment and family friendly activities, including DIY gifting stations. Guests also will have the opportunity to be among the first to shop the collection and share in the spirit of giving – for each item purchased, a donation will be made to a person in need. The One for One for All Market resulted in more than 235 million impressions.