Role: Lead Experiential Producer - Deutsch LA
Site: New York City, NY.
HTC sponsored the Rihanna HTC 777 Tour, a concert event of 7 countries, 7 days, and 7 shows. To give fans a chance to attend the exclusive finale in New York City, we created a social scavenger hunt via Twitter-and invited winners to participate in the HTC Green Room before seeing this once-in-a-lifetime musical event live.
With hair stylings, makeovers, and manicures, guests were able to enjoy a celebrity treatment in preparation for the show.