Role: Lead Experiential Producer - Deutsch LA
Site: San Antonio, TX.
People en Español, the top-selling Hispanic magazine in the United States, planned a special event in San Antonio, TX that celebrated Hispanic entertainment, culture, and community. It featured concerts, celebrity appearances, family activities, and health/wellness workshops.
Target created “A Todo Color con Target” an activation that embraced an energetic palette of vibrant colors that brought the culture to life through architectural installations by artist Megan Geckler, makeovers by NP Set, manicures by Essie, an interactive dance floor with sound and color, and a photo op that used Instagram to get live printouts.
As the premier sponsor for this festival, Target had four-minutes on stage to open up for Daddy Yankee and Luis Miguel. To do so, a light show came to life inside the renowned Alamodome that was full of energy.