Role: Lead Experiential Producer - Deutsch LA
Site: Vancouver, BC.
2014 marked thirty years of the TED conference. It also marked thirty years of Target. For this special occasion, we conceived a social space that paid homage to both brands’ milestone. We produced a coffee shop of the future, complete with a robot arm that “wrote” the best quotes of the TED conference from the last thirty years. Over the course of the conference, our Target experience featured activations including handwriting analyses by professional graphologists and a live artist drawing portraits comprised of quotes from each of the presentations at the conference.