TARGET AT THE TED TALKS 2015


Role: Lead Experiential Producer - Deutsch LA

Site: Vancouver, BC.

At TED 2015, we will put a Target lens on the theme of Truth and Dare, daring guests to shift their perspective through the use of visually challenging and unexpected design elements and unique entertainment moments. Key elements: An illusion chandelier, bar and social space logo, DARING seating that bends into the floor, art that is made from your biometrics and coffee sleeves that were dares.

The truth is, there is no truth. And the only thing we know for sure is that the truth is constantly changing. It changes to fit our shifting perspectives, our circumstances, and even our moods.

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